Exciting Times for South Central Tennessee Tourism

Last Updated 11/6/2023

As the 2023 “tourism season” comes to a close and we start to look back over the year, there is one constant that we can get excited about growth in the industry.

With a growing industry comes growing responsibilities, and we are better prepared to serve our membership and communities than we have ever been. 

We have made significant strides in developing the right team for the time with investments in public relations, partnerships, social media, and business strategy. We have developed new dashboards to streamline the process of utilizing membership benefits and have made programming submissions seamless. 

We also have a strong commitment to our digital marketing plan, which continues to feed over 375,000 visitors into regional travel information and has led to over 3.6 million impressions in just the past 18 months. 

In the coming months, you will see a strong presence of our ever-growing Virtual Brochure Rack, with scannable posters set to hit the market in the next 30 days. Each poster drives more than 50 visitors a month to our website, and as of today, we have over 280 set to be placed in the market. 

I am truly excited to see what is to come in 2024 and look forward to our continued shared successes. Here is to an amazing 2023, a great upcoming holiday season, and an even better 2024!

Ryan French

Executive Director & CEO

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